Entrepreneur Spotlight

Our Entrepreneurship Center clients are doing great things – read about their entrepreneurial journeys and get inspired!


Aaron Richison

Aaron Richison, Rich Decisions Professional Detailing


We are currently in our 9th year of business, we offer a full scope of automotive detailing services from washing and waxing to clay bar treatments to buffing and polishing, complete interior services including but not limited to shampooing and vacuuming as well as steam cleaning all upholstery. We also offer detailing services on boats, motorcycles, RV’s and residential pressure washing services. Our typical customer would but the person who spends a lot of time in their car, may have a family or work a lot of hours, also enjoys traveling and which would limit their time to clean their own vehicles. More than likely our average customer doesn’t own the tools to professionally detail their vehicles. Automotive detailing is the act of performing a thorough cleaning, restoration, and finishing of a motor vehicle, to produce a show-quality cleanliness and polish. Detailing can be performed on a vehicle’s exterior and/or interior. Here at Rich Decisions we offer in shop appointments or mobile appointments where we come to you at your convenience.

What drives you to be a business owner?

I’m truly not the biggest fan of people calling me a business owner because it’s not the ONLY thing I do, I consider myself a true entrepreneur, where the risk I take is far more greater than someone who works a salaried position or a 9-5 job. I have the ability to speak at career day classes and also volunteer my time for mentoring programs to help encourage and assist my peers and the youth at guiding them to achieve their goals and ambitions. I want to be a staple within my community, but not limit myself from what i can actually achieve by giving back my time.

How has the Entrepreneurship Center at WCC helped with your business goals?

The Entrepreneurship Center honored my business upon its grand opening. They also had me come out as a vendor for a show they had on campus that also allowed me to meet and pass our business cards to the local public and those on campus. I’ve had the ability to also be the MC (Emcee) of the very first pitch event on campus. The pitch event allowed me to answer questions from the audience while also being able to tell the audience and my peers how I started up my company. Leslie Neal and Kristin Gapske have been huge in helping the evolution of my business, from offering advice to connecting me with students who have questions on how to start their own business, these two women have been very influential in the development of my business and myself personally.

If you could offer one piece of advice for fellow entrepreneurs or prospective entrepreneurs, what would it be?
“Consistency is key”
To elaborate, no matter what your line of work is or what industry you choose, every day you have to be consistent, sometimes personal and outside factors may hinder that, just remember to remain focused on the bigger picture. Every day strive to be better, be a sponge within your industry and the biggest piece of advice I could give would be to never be afraid to take a risk, that’s why we are entrepreneurs, we are willing to take risks when others are more hesitant.

Previously Featured

Kristin Anne DankoKristin Danko
“Starting a business is just one long learning process. I had a mantra I said to myself when we were starting out: ‘Leap and the net will appear.’ I knew I just had to take the risk and now it’s paying off!”

Karen L. Driggs, Sleepy Cricket Healthy VendingKaren Driggs

“The opportunity to support a healthy lifestyle for busy people (motivates me to be a business owner). I appreciate the income stream and the ability to be part of the community with this service.”

Haiying Gan, Light Orange Bean

Haiying Gan
“Light Orange Bean is a food blog that I post recipes I developed along with eye-catching food photography I captured. My audiences are from every part of the world and they are lovers of healthy recipes (especially gluten-free and vegan). Besides running the food blog, I’m also a photographer providing photography services to local businesses, especially restaurants.”

Olivia Habart

Liv Buttons
“I’m driven to be a business owner because I fervently believe in the positive power of business. I see a lot of negative stigma surrounding capitalism and big business– especially in my generation– and it’s warranted. I started Liv Buttons as a social enterprise; I wanted to use it as an example of how to break norms and conduct business differently.”

George Pariseau photoGeorge Pariseau
“Stepping into entrepreneurship has been a tremendous growth experience: I’m a better human being because of it and I’m looking forward to the life long journey this path is taking me on.”

Betty ChaffeeBetty Chaffee
“Until people know your product or service exists and has value for them, there may be little or no demand. Be ready to put yourself out there in front of people!”

Kate Jackman and Jennifer Wooley, Fresh Coast PhotographyKate Jackman and Jennifer Wooley, Fresh Coast Photography
“It’s great to have a passion you want to share, but businesses are 80-90% all the ‘other stuff’ and only 10-20% the fun stuff…Be aware of that and make sure you are willing to do all the hard work that gets your passion in the hands of those that will appreciate it.”

Nathan Ayers photoNathan Ayers
“Don’t ever settle. It is possible to create a career and business that fulfills all of your goals, be they professional, artistic, economic or community impact related.”

Mary Lou Stropoli/That Art Girl LLCMary Lou Stropoli
“Creativity is not only a great way to spend our time, it’s also a fantastic way to keep minds active and elastic.”

jenningsRed Jennings
“Your character will develop right along with your business. You will start to learn new fascinating things about yourself as you dedicate your time to your dreams.”

Alicia Myers photoAlicia Myers
“When you have a business, the most important thing is filling a need that you’re passionate about. Because passion drives determination and having determination to do something right will lead you towards success.”

Vardan Sargsyan photoVardan Sargsyan
“What drives me to become a business owner is the ability it gives me to serve my local community.”